Feed your DIGNITY

A project for women with fewer resources to feed their children with fresh produce from local businesses.

URDA Spain seeks to achieve a double objective with this initiative: to improve the conditions of families living below the poverty line and to support local commerce.









100 families consisting of at least one woman with a dependent child and whose income must be below the poverty line will be able to receive €40 per month in food vouchers free of charge for 5 months.

URDA Spain distributes this money to these families so that they can buy fresh products in butchers, fishmongers, delicatessens and greengrocers of the so-called “proximity trade” (outside the circuit of large distributors) in the district of Puente de Vallecas in Madrid.

In Madrid there are more than 1 million people living below the poverty line.

Madrid is home to more than 1 million people whose income is below the poverty line (according to United Nations standards). These are people who are forced to turn to social services or various associations in order to feed themselves and their families.

Ayudar a familias desfavorecidas

Day by day we see how the so-called “hunger queues” grow, which, thanks to citizen solidarity, become for thousands of families in Madrid the only viable option to feed themselves.

According to the Regional Federation of Neighborhood Associations of Madrid, in 2020, more than 100,000 people have been receiving a daily bag of food and more than 2.4% of Madrid households subsisted without any income.

A project that reactivates commerce
in Vallecas (Madrid)

The women beneficiaries of the project will be able to go to the market and make their purchases like other regular customers, choosing the fresh products that best suit their families’ diet, thus achieving a positive emotional reinforcement by promoting their dignity and preventing them from going to the “hunger queues”.

For their part, the shopkeepers see how their businesses are reactivated thanks to these new customers and their social work duly promoted by URDA Spain.

Ayuda comercios y familias en Vallecas

Select an option and feed your DIGNITY

Particulares: por cada 44€

Donarás 8 vales de 5€ cada uno a una mujer con hijos a su cargo en situación vulnerable que podrá gastar en alimentos frescos. Favorecerás su dignidad y refuerzo emocional al evitarle acudir a “las colas del hambre” para estos productos y poder elegir los de su elección. Promoverás el comercio local evitando nuevos cierres de negocio.

Empresas: por cada 4.400€

Apoyarás a que 100 mujeres sin recursos económicos con 40€ cada una para alimentar a sus hijos a su cargo con alimentos frescos. Además, favorecerás su dignidad y empoderamiento para ayudarles a superar la situación de vulnerabilidad. Promoverás el comercio local evitando el cierre de nuevos negocios.

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